Auxiliary services are commonly categorized as a revenue source. Which is typically considered an auxiliary service?

• A. Apparel licensing
• B. Ticketing revenue
• C. Concessions, parking, and facilities-related services
• D. Broadcast rights

Answer: (C)

Auxiliary services are revenue streams tied to operating the venue and serving fans at events, rather than selling seats or media rights. Concessions, parking, and facilities-related services fit this category because they are on-site, event-day operations that generate income through the fan experience and venue use. They are typically managed by the athletic department or the venue and help support programs without being the main driver of revenue. Merchandise licensing, ticket sales, and broadcast rights belong to other categories: licensing revenue comes from selling the rights to manufacture and sell team gear, ticket revenue comes from admission prices, and broadcast rights are income from media deals that broadcast the games.