Which categories are included in revenue sharing?

• A. Ticket sales, broadcast/media rights, licensing, sponsorships, and postseason revenue
• B. Tuition, donations, endowment
• C. Player salaries, coaching salaries, travel allowances
• D. Merchandise, fan club dues, parking fees

Answer: (A)

Revenue sharing in intercollegiate athletics is built from the main streams that generate money for the athletic program and are then pooled for distribution. The categories that fit this model are ticket sales, broadcast and media rights, licensing of logos and content, sponsorship agreements, and postseason revenue. These sources create a centralized pool that conferences and member schools share, reflecting the collective value of the athletic enterprise and its media exposure, branding, and postseason opportunities.

Other items don’t fit as the standard shared-revenue categories. Tuition, donations, and endowment are university-wide or donor-driven funds not generated by athletic activities for sharing. Salaries and travel allowances represent costs, not revenue streams. Merchandise, fan club dues, and parking fees are inflows for the athletic department but are not baseline components of the formal shared revenue pool in the same comprehensive way as the major five streams.